UX Designer bringing
clarity to complexity
I'm Lily, a designer driven by a genuine desire to make a positive difference in people's lives by creating experiences that are thoughtful, inclusive, and accessible to everyone.
Enhancing author experience through a new interface for their published work
I designed a new interface that gave authors direct access to their published work, replacing the old email-based process or costly internal workarounds.

+£50K
Costs saved annually
86%
Reduction in support tickets
Enhancing author experience through a new interface for their published work
I designed a new interface that gave authors direct access to their published work, replacing the old email-based process or costly internal workarounds.

+£50K
Costs saved annually
86%
Reduction in support tickets
Enhancing author experience through a new interface for their published work
I designed a new interface that gave authors direct access to their published work, replacing the old email-based process or costly internal workarounds.

+£50K
Costs saved annually
86%
Reduction in support tickets
Redesigning smoother camera control inputs for 3D platform
I refined the camera and input controls for an automotive media creation that made interactions smoother, clearer and reduced the need for internal support or training sessions for new users.

70%
Reduction in training sessions
90%
Faster image creation
Redesigning smoother camera control inputs for 3D platform
I refined the camera and input controls for a 3D automotive content creation platform to feel more intuitive and predictable. The redesign made interactions smoother, more intuitive, and reduced the need for internal support or training sessions.

70%
Reduction in training sessions needed
90%
Faster image creation
Redesigning smoother camera control inputs for 3D platform
I refined the camera and input controls for a 3D automotive content creation platform to feel more intuitive and predictable. The redesign made interactions smoother, more intuitive, and reduced the need for internal support or training sessions.

70%
Reduction in training sessions needed
90%
Faster image creation
Bringing clarity and consistency to the SpotLight admin app
What began as fixing the user management section evolved into a full application redesign. The solution reduced errors and streamlined managing users, licences, credits and vehicle access within the platform.

98%
Reduction in user error (over 4 weeks)
Bringing clarity and consistency to the SpotLight Suite admin app
What began as fixing a confusing user management section evolved into a full application redesign. I restructured the experience to reduce errors, align patterns, and create a clearer tool for managing users, licences, credits and vehicle access within the SpotLight platform.

98%
Reduction in user error
(over 4 weeks)
Bringing clarity and consistency to the SpotLight Suite admin app
What began as fixing a confusing user management section evolved into a full application redesign. I restructured the experience to reduce errors, align patterns, and create a clearer tool for managing users, licences, credits and vehicle access within the SpotLight platform.

98%
Reduction in user error
(over 4 weeks)
Rebuilding a unified design system for Emerald Publishing
With inconsistent components and no shared design files, teams were recreating assets from scratch for every update. I rebuilt the design system in Figma, unifying components and documentation so designers and developers could work collaboratively.

Rebuilding a unified design system for Emerald Publishing
With inconsistent components and no shared design files, teams were recreating assets from scratch for every update. I rebuilt the design system in Figma, unifying components and documentation so designers and developers could work more efficiently and create a cohesive platform experience.

Rebuilding a unified design system for Emerald Publishing
With inconsistent components and no shared design files, teams were recreating assets from scratch for every update. I rebuilt the design system in Figma, unifying components and documentation so designers and developers could work more efficiently and create a cohesive platform experience.

My process through curiosity, empathy, and collaboration.
Whether I’m designing a new product or refining an existing one, my process always begins with curiosity and understanding real people, their needs, and the challenges they face.
01
Discovery
I start by asking lots of questions, understanding not just what needs solving but why. I gather user and business goals and data to uncover opportunities.
01
Discovery
I start by asking lots of questions, understanding not just what needs solving but why. I gather user and business goals and data to uncover opportunities.
01
Discovery
I start by asking lots of questions, understanding not just what needs solving but why. I gather user and business goals and data to uncover opportunities.
02
Define the problem, research
I combine qualitative and quantitative research to truly understand the people I’m designing for. This deep dive surfaces patterns, needs, and real pain points.
02
Define the problem, research
I combine qualitative and quantitative research to truly understand the people I’m designing for. This deep dive surfaces patterns, needs, and real pain points.
02
Define the problem, research
I combine qualitative and quantitative research to truly understand the people I’m designing for. This deep dive surfaces patterns, needs, and real pain points.
03
Exploration, prototyping and testing
I sketch, build, and test early and often. Prototypes help validate ideas, refine usability, and ensure accessibility before investing heavily.
03
Exploration, prototyping and testing
I sketch, build, and test early and often. Prototypes help validate ideas, refine usability, and ensure accessibility before investing heavily.
03
Exploration, prototyping and testing
I sketch, build, and test early and often. Prototypes help validate ideas, refine usability, and ensure accessibility before investing heavily.
04
Design
I finalise visual details, document interactions, and prepare assets. I collaborate with engineers to ensure every element is accessible and implemented accurately.
04
Design
I finalise visual details, document interactions, and prepare assets. I collaborate with engineers to ensure every element is accessible and implemented accurately.
04
Design
I finalise visual details, document interactions, and prepare assets. I collaborate with engineers to ensure every element is accessible and implemented accurately.
UX design
User research
A/B testing
Accessibility / WCAG 2.2
UX maturity / strategy
Design systems
Workshops
Information architecture
User flows
User testing
Prototyping
Journey mapping